What Makes A Shopper Shop At One Store Comparison

Visual Merchandiser When people walk in malls, cities and theme parks there they look at a lot of different displays of product for many sellers. What makes a shopper shop at one store compared to another? Would it be because of the products themselves or would it be because of how the store displays their products? Many brands have to compete with customers’ eyes to make their products look appealing to have customers intrigued in their products. In this competitive career, skills in reading, writing, and communication effect being a visual merchandiser in how they work in the fashion business. Visual merchandisers are the people responsible for creating interiors and window displays that match the look of the store outlet. Merchandisers have the responsibility of communicating with target audiences through designs to maximize sales for business. Wordskillz remarks on the main skills, visual merchandising need to be successful in their career, â€Å"Communication and interpersonal skills, problem solving, and creativity: the ability to develop original ‘eye-catching’ concepts with the WOW factor.† (Wordskillz ,1) Reflecting, Wordskillz acknowledges that merchandisers have to use different kinds of communication to work properly. To illustrate what visual merchandisers perform daily, Tessa Robertson, a visual merchandiser for the House of Fraser a popular store chain in Europe remarked, â€Å"It can be really fast paced and criticism can knock people that aren’t used to it. It isShow MoreRelatedAdvantages And Disadvantages Of Online Shopping1018 Words   |  5 Pagesthat people are getting addicted to because it makes people’s life easier and saves them time. Shoppers can visit web stores from the comfort of their own home and shop while they are sitting in front of their computer. Many online shoppers do not have to waste time on shopping anymore. Online shopping has experienced rapid growth during the recent years due to the unique advantages it offers for consumers. While it is still nice to stop by a store to touch and see the products, the convenience ofRead MoreEssay on Online vs Brick and Mortar Shopping1029 Words   |  5 Pageseverything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that onlineRead MoreTraditional Shopping vs Online Shopping1557 Words   |  7 Pages1. Traditional and online shopping environment In the traditional shopping, one has to leave home, either walk or take a ride to a particular location in order to buy what one wants. There are many ways of traditional shopping such like shopping at shopping center, outlet village, markets or department stores. However, online shopping has been developing at a fast rate through recent years and more and more people are moving towards this mode of shopping. The online shopping is typically done atRead MoreRhetorical Analysis Of `` The Science Of Shopping `` By Malcolm Gladwell1658 Words   |  7 Pageswriting strategies to persuade readers that stores and advertisers manipulate shoppers take place in â€Å"The Science of Shopping† by Malcolm Gladwell and â€Å"Attention, Shoppers: Store Is Tracking Your Cell† by Clifford and Hardy. The author of â€Å"Attention Shoppers† uses the writing strategies of pathos, logos and the structure of the writing better than the author of â€Å"The Science of Shopping† to persuade readers that stores and advertisers are manipulating shoppers. Pathos is a useful strategy that appealsRead MoreOnline Shopping vs. Brick and Mortar Shopping966 Words   |  4 Pagesobvious such as one is online and one is an actual store, but there are others that many different people would not even think about if they didn’t shop in both settings regularly. Knowing the benefits of online shopping and shopping in store can not only save a person the hassle of getting out when something may be better to get online, but it can also save a person tons of money knowing which setting to buy certain things from. For instance, during certain times of the year store may offer exclusiveRead MoreMarketing Analysis : Food For Thought1277 Words   |  6 Pagesobtain our sustenance varies. Many procure their food by going to their local grocery store, corner market, or even the farmer’s stands and co-ops; while others may hunt, gather, or grow a garden. There is a variety of methods and locations to buy food, however, a large majority of t he U.S. purchases their weekly, monthly, and sometimes daily groceries from chain supermarkets or grocery stores. An observational comparison analysis of two chain grocery markets that are considered vastly different leadRead MoreThe Expansion Of The World Wide Web987 Words   |  4 Pagesthrough to purchase products over the internet. (Alba et al 1997) defines it from a consumer view point as, web shopping allows web shoppers to search and compare various products or services over the internet that are located in different parts of the world. Online shopping can be accessed from a variety of different devices now not only via computers which are stood in one place but consumers can access online shopping now from smart phone devices. Due to the advance in new technologies web shoppingRead MoreAldi And Trader Joes1075 Words   |  5 Pageswide variety of grocery retailers, from which consumers purchase their groceries. With many grocery stores spread throughout the regional are a offering good merchandise and competitive prices there are two chains that are frequented, Aldi’s and Trader Joe’s. Both of these companies share the same parent company, Albrecht Brothers, and have stores nationwide. Both Aldi and Trader Joe’s are owned by one company; however, they share commonalities and differences. I first started shopping at Aldi withRead MoreOnline Shopping Vs. Traditional Shopping851 Words   |  4 PagesOnline shopping Online shopping is always beat way to shop .online shopping is easy way to find what you want, because it always in the stock, save you time ,.and you can save your money . Everything is available online now, but some things just do not make sense to purchase on the web. For example, if you’re in the market for new perfume or cologne, it makes a lot more sense to go to the store and smell the different options before purchasing your new scent. When purchasing a product onlineRead MoreWalmart vs Target1068 Words   |  5 PagesWhat if Wal-Mart and Target Joined Forces? Today’s economy and the increased unemployment rate have made the average American household drastically change their spending habits. The average household has to function on surviving with less. Which brings me to my topic. We have become a savvier shopper; ultimately looking for the establishment can offer the most for our money with out sacrificing quality. We have become â€Å"bargain shoppers†. When I think of a discount store two major companies